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Playboi Carti's 2020 No. 1 album Whole Lotta Red on 2LP from AWGE and Interscope.
The full 24-song album spread across two LPs. Whole Lotta Red debuted at No. 1 on the Billboard 200, hit No. 2 in Canada, and Pitchfork later ranked it the second-best album of the 2020s so far.
Few albums have changed their reputation as fast as Whole Lotta Red. Playboi Carti dropped it on Christmas Day 2020, after two years of teasers, and the internet reacted the way the internet does: loudly, and in about forty different directions. It still debuted at No. 1 on the Billboard 200 with 100,000 units, made No. 2 in Canada, and then, as people kept playing it, something interesting happened.
With Kanye West executive producing and Kanye, Kid Cudi and Future dropping in, Carti built a punk-rock rap record out of blown-out 808s, vampire imagery and that unmistakable baby voice, and tracks like "Sky," "Stop Breathing" and "Go2DaMoon" became the blueprint for the whole rage scene that followed, from Ken Carson to Yeat. Pitchfork called it "both wildly innovative and strikingly consistent" and later placed it second on its list of the best albums of the 2020s so far, while Rolling Stone put it among the 200 greatest hip hop albums ever. On two LPs, it's the record that every younger customer in the shop seems to be looking for, and now we can see why.
"Both wildly innovative and strikingly consistent."
Pitchfork
On AWGE/Interscope, first out in 2020.
